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Actioin Made Pro

Role:

Creative Direction / Ideation

Insta360

Meet the first action camera with a dedicated imaging chip for noise reduction and image processing, plus a 5nm AI chip for further processing and powerful performance. It’s a revolutionary setup with incredible results.

Teaser Video:

The objective was to produce a teaser video that would generate excitement and establish a buzz-worthy teaser within the action camera world.

Launch Event:

With a focus on action, we organized the Ace Pro 2 Launch event in an outdoor setting, spanning from the lake to the mountain peak. Insta360's Adam Stringer, along with special guests @Es_dons, @haydenbsmith, @loam_ranger_mtb, and @Janelleavanruiten, provided an exclusive behind-the-scenes glimpse of all the new features and upgrades.

Launch Video:

n the launch video, we strategically showcased the Ace Pro 2, highlighting its distinctive features to captivate our audience and create a lasting impression.