Role:
Creative Direction/ Strategy/ Ideation/ UX Design
EcoFlow
One aspect of the EcoFlow brand is to tie itself with disaster awareness. Natural disasters can happen anytime without warning, affecting power supplies. EcoFlow wanted to help users prepare for the unexpected, protect their family, and let them live with peace of mind during power outages.
The tone was to invoke the sense of empowering, approachable, and trustworthy. This means delivering content that inspires, helps, and delivers a sense of security for users in a disaster.
That was how EcoFlow “Peace of Mind” campaign was developed to help prepare users for the unexpected and give them the right tools for the right disaster. This was done through video, landing page, and ad design.