Role:
Creative Direction / Art Direction / Design
Insta360
To kick off Insta360 latest camera, X5, we took over one of the most iconic venues in NYC to show the world “The future of the camera has arrived.”
We invited top KOLs, from NYC, and our fans to come together to experience the camera first hand.
Designed the booth, KV used at Grand Central Station, and the AD featured in The New York Times magazine.
Role:
Brand Creative / Creative Direction / Art Direction
Insta360
Insta360 is proud to announce its role as the official action camera partner of Swatch Nines 2025, joining as one of the event's main partners. Known for its boundary-pushing creativity and world-class athlete lineups, Swatch Nines is one of the most iconic playgrounds in action sports.
As part of the partnership, Insta360 will host workshops, product demos, and creator experiences designed to help athletes and storytellers push their creative boundaries.
One of the standout features of this year's Swatch Nines Snow setup is the Insta360 "Full Pipe"—a brand-new, tunnel-to-rail setup debuting at the Schilthorn snowpark.
Role:
Brand Creative / Creative Direction/ Art Direction
Insta360
Hosted by event creator and Darkfest mastermind Sam Reynolds, its a full week seeing some of the most progressive riding ever seen for MTB on a XXL course. Fast paced and ground breaking tricks are all the rage!
Insta360 became the key sponsor for Darkfest! Rough, raw, and action packed!
Role:
Creative Direction / Art Direction
Insta360
The best cyclist teamed up with Insta360 to bring a new view to road cycling.
We created two assets for the launch. A dedicated video and Instagram post for the ultimate collab.
Role:
Creative Direction/ Art Direction
Insta360
We wanted to kick off the new partnership with Marc Marquez with a bang. The GOAT of motorbike has teamed up with the GOAT of action cameras. Lets take the party to the track.
New Path. New Angle. New Gear.
Role:
Creative Direction/ Art Direction/ Design
EcoFlow
Built on the idea of Live Without Limits, EcoFlow DELTA Pro was the most successful kickstarter campaign, raising over 12 million USD.
We created an emotional connection with EcoFlow and the consumers through an immersive journey that sparked their interest and curiosity about the product that can power their home and truly be off-grid.
How to bring that to life?
We wanted to inspire our users to see the endless possibilities! That home can be taken on the road anywhere you go with EcoFlow DELTA Pro.
Role:
Creative Direction/ Video Ideation/ UX Design
EcoFlow
In the run-up to Earth Day 2022, we wanted to position EcoFlow as a positive source of renewable energy. Reframe power as positive.
EcoFlow flips this on its head. Now, people can be part of the change towards sustainable power. With renewable battery and solar technology at home, on the road, or in their RV, power is something to be optimistic about.
The element for the full campaign was inspired by the blue circle light displayed on the screen of the product. That element was going to be utilized throughout the whole campaign. The theme of the campaign was “Make the Change.”
We created a video (linked below), KV, landing page, and ads that fit into the campaign message that we developed.
Role:
Creative Direction/ Strategy/ Ideation/ UX Design
EcoFlow
One aspect of the EcoFlow brand is to tie itself with disaster awareness. Natural disasters can happen anytime without warning, affecting power supplies. EcoFlow wanted to help users prepare for the unexpected, protect their family, and let them live with peace of mind during power outages.
The tone was to invoke the sense of empowering, approachable, and trustworthy. This means delivering content that inspires, helps, and delivers a sense of security for users in a disaster.
That was how EcoFlow “Peace of Mind” campaign was developed to help prepare users for the unexpected and give them the right tools for the right disaster. This was done through video, landing page, and ad design.
Role:
Bradning/ Creative/ Creative Copy/ Design/ Deck Design
Gravity (Unity Music and Arts Festival)
It was 2016, and a small group of people in Shanghai began to think about the future of entertainment and music. The meeting was long, it was heated, but on thought was present ..... it was time to bring music down to earth.
Music is what united the group in the first place. That sense drew them closer together. Finally the key ideas were formed and the portal to the galaxy was opened. The planets were aligned and GRAVITY was formed. They were ready to show the world the power of music, Unity Music and Arts Festival.
The next step to make Unity Music and Arts Festival to life, I created a pitch deck to investors that raised over $8 million USD. Then the true work began. Long nights and intense work we came up with the whole look and feel of the festival, inspired by the stars above us.
The festival took place on September 2nd & 3rd, 2017. We brought international stars Ne-Yo and Tinashe along side stars Khalil Fong and A-Lin. It also featured Dutch artist Florentijn Hofman, hailed as Father of the Rubber Duck, unveiled his latest outdoor art installation. Food from around the world was there to fill the guest taste buds and abundance of cool indie shops to get the latest trends on.
Role:
Creative Direction/ Strategy/ Ideation
Corona
Corona is a lifestyle beer brand. More sun, more sunsets, more time outside. The brand wanted to create an experience for the people of Shanghai to feel the spirit of the beach.
The challenge that we needed to consider was Shanghai is an urban city, people are busy busy busy, and sunsets can be tricky with the weather. So we came up with a solution.
What if we controlled time? By using cutting edge technology to release those moments anywhere, anytime, by creating the perfect sunset moment. We built an indoor beach experience with the blend of technology to create the Corona Sunset “Spirit of the Beach” where guest experienced the Corona lifestyle.
Role:
Creative Direction/ Ideation/ Art Direction
LEGO
Christmas, the most wonderful time of the year, LEGO wanted to build a brand activation pop-up under the concept of “Build Christmas with LEGO Imagination!”
And what better way to kick off the festive season with a LEGO designed Santa Workshop. It was time to create something truly magical. With on brick at a time we brought to life Santa’s Workshop for families to enjoy and experience the LEGO brand.
The design had to incorporate photo-op section, a LEGO build section, and a meet and great with Santa into magical single sizable space.
Role:
Creative Direction/ Ideation/ Art direction
Adidas Neo
Adidas approached us to create a kick off NEW SS16 Q1 collection media event. We had to think of what kind of NEO experience we can provide to let media interact with the new product and understand the brand message “Now is good.”
We looked at the brand and what it stood for. NEO is now, now is good, not yesterday, not tomorrow but 100% living in the moment.
Inspired by Shanghai city, we came up with the concept of “My City, My Playground.” Rooted in the city. Inspired by the street style. The city is the place our consumers live. The place they explore their new experiences. The place they have fun with their friends.
By blending the city, the new collection, and sports, we created the NEO city urban playground.
Role:
Creative Direction/ Ideation/ Deck Design/ Art Direction
Goose Island
When Goose Island arrived to Shanghai, they wanted to make a statement and also educate the consumers about a new experience. So, they had this bold idea to mix whisky with beer and that was what triggered the concept “A Bourbon Affair.”
Create a secret party that would rock the consumers taste buds. A place where the consumer can experience the best of both worlds when beer and whisky come together for the ultimate affair. Speak easy and find the bourbon trail.
Guest arrive at a secret backdoor entrance that leads to the Goose Island Bourbon party. To showcase the quality and uniqueness of the product, guest entered an urban themed movie theater to learn about the history of Goose Island. From there they met the brewmasters who presented the tasting experience, enhanced with live music, bringing the right vibes to the atmosphere.
