Role:
Art Direction
Insta360
To launch the new Videography Bundle I helped with Art Direction and styling from graphic design to style frames for various regional videos.
Role:
Creative Direction / Art Direction
Insta360
To celebrate 10 years, we wanted to celebrate the creators who made it happen.
For 10 years, Insta360 has provided a new lens on capturing the world around us. Insta360 is many things. And that’s okay! Just like our users, we cannot be put into a box.
One thing remains constant. Insta360 is a lifestyle!
Role:
Creative Direction, Art Direction, Design
Insta360
The Insta360 Mic Pro is the main character in the teaser. These mics are as ride or die, durable, and personalized style that fits anyone, anywhere. We wanted to create a teaser video that reflected the products unique ink-based screen.
Role:
Creative Direction
Insta360
With the anticipation of Insta360 Luna Ultra, we wanted to create a second teaser that relates to the hype release. Create a trendy and eye-catching viral video that showcases the seamless POV movements.
The story is simple. Friends watching a tennis match and the story unfolds right before your eyes.
Role:
Creative Direction / Director
Insta360
A deliberately staged 3 minute video call that acted as both an April Fools and Product Teaser video.
The video presents itself as a leaked, internal product marketing meeting.
Role:
Creative Direction / Ideation
Insta360
The Shaun White Snowboarding game was, and still is, a hit video game launched by Ubisoft in 2008. 16 years of riding virtual slopes. The cool graphics, awesome music, and realistic snowboarding experience allowed players to compete with Shaun White.
Since everyone's feeling nostalgic these days, we decided to revive a classic video game that has made a rad impact on people.
SEND IT, OLD SKOOL!
We recreated the classic video game featuring the real Shaun White. By using the X4 to capture the third person game player angle, we aim to deliver a fun and unique branding experience for our users.
Role:
Creative Direction/ Storyboard
Insta360
To launch the next GO series we wanted to show how powerful, creative, and fun this camera truly is.
4K has never been this small.
Our tiny but might action camera has been given a big upgrade in the world of 4k and a bunch of other fun upgrades that takes our little camera to the next level.
Role:
Creative Direction / Ideation
Insta360
Meet the first action camera with a dedicated imaging chip for noise reduction and image processing, plus a 5nm AI chip for further processing and powerful performance. It’s a revolutionary setup with incredible results.
Teaser Video:
The objective was to produce a teaser video that would generate excitement and establish a buzz-worthy teaser within the action camera world.
Launch Event:
With a focus on action, we organized the Ace Pro 2 Launch event in an outdoor setting, spanning from the lake to the mountain peak. Insta360's Adam Stringer, along with special guests @Es_dons, @haydenbsmith, @loam_ranger_mtb, and @Janelleavanruiten, provided an exclusive behind-the-scenes glimpse of all the new features and upgrades.
Launch Video:
n the launch video, we strategically showcased the Ace Pro 2, highlighting its distinctive features to captivate our audience and create a lasting impression.
Role:
Creative Direction/ Storyboard
Insta360
How do we create new hype for the next generation camera Insta360 X4 through a teaser and official launch video?
Content creators don’t just take technology at face value.
They aren’t just future camera buyers; they are where the future is created.
They don’t want brands selling them innovation; they want to be innovation, so lets elevate the awesome creators from around the world who are pioneering and remixing what camera technology can do for them.
Let them BE EPIC.
Epic high resolution, epic higher frames per second, epic camera, and an epic upgrade to the world of 360.
In this X4 campaign we want to hero the people who make the most of the latest flagship camera in the X series. The generation of people who are always creating and sharing, thanks to the superiority of the X seres. Because when life is truly epic, you want to share it.
X4 was built to let people record their most epic moments in life. With the visual power house of Cache Bunny, we take her editing skills to create a magical teaser video that takes us through the epic adventures of the X4.
Role:
Creative Direction / Art Direction
Insta360
Link 2 Pro is designed for business professionals, creative specialist, and individual users who demand exceptional image and sound quality.
Link 2 Pro brings a world of color to webcams. We used this as the main concept for the teaser.
Role:
Creative Direction/ Video Director/ Ideation
EcoFlow
When EcoFlow launched its smallest portable power station to the market, the brand wanted a creative video that would capture new consumers. So we put or pencil to paper and started to brainstorm.
For the EcoFlow RIVER Mini series we want to create a catchy and trendy video that targeted a new and younger audience. We wanted to showcase its portability and easy to use function.
So I thought, what if we had people run to a plug? And that was how the idea of “Free Yourself From the Wall” was created.
Everyone loves to work in a cafe (or anywhere outside the home) but the hassle of finding a plug is the true struggle. We wanted to elevate on that pain point and drive the message home by having a group of people running and fighting for that last plug, while our EcoFlow RIVER mini user sat back and watched it unfold.
Role:
Creative
EcoFlow
To kick off EcoFlow’s Christmas sales, we wanted to create a fun and festive video that will bring the spirit of the holiday but also stay true to the brand.
So we decided to build a life size gingerbread house powered by EcoFlow products.
Role:
Creative Direction / Art Direction
Insta360
Using the concept of the name “Luna”, that was used as the anchor point for the creative treatment for the teaser. The teaser creates an impactful moment as an eclipse brings a new arrival to the world. Luna has arrived.
