Role:

Creative Direction/ Art Direction/ Design

Insta360

Peter McKinnon, known as one of the GOATS in Youtube cinematography and storytelling, brings a wealth of expertise in cameras, positioning him as a prominent figure in the realm of cinematic visuals. His influence extends far and wide, inspiring many aspiring creators to delve deeper into the art of visual storytelling.

So it makes perfect sense that we have teamed up with Pete to create the Peter McKinnon x Insta360 X4 exclusive packaging design and bundle.

Peter McKinnon is known for his distinct style and approach to branding and visual storytelling. By leveraging these key elements, we aim to create packaging designs that truly embody Pete's essence. His passion for minimalistic, sleek, and meticulously crafted designs sets his work apart.

Role:

Creative Direction/ UX Design

Insta360

The homepage of a brand's website serves as a crucial touchpoint for users and plays a significant role in shaping their perception of the brand.

Insta360 is driven by a passion for empowering individuals to capture and share their unique perspectives.

Banner:

We wanted to create an impactful moment when users landed on the homepage by having a high-quality video playing, perfect to showcase the products features, benefits, to create excitement , and WOW factor.

Product Section:

Product Categorized carousel menu. Differentiate the products and make it easier for the user journey and first time visitors.

Accessories Entry Point:

Include an accessories section on the homepage to provide customers with a comprehensive shopping experience and cater to their diverse needs.

Branding + Additional Section:

Video and/ or static picture carousel that showcases various types of content. The flexibility of the carousel allows for easy customization and adaptation to different situations.

Enterprise Entry Point:

Businesses and organizations to access relevant information and resources.

Role:

Creative Direction/ UX Design

EcoFlow

As the EcoFlow brand recognition was growing, we felt it was time to updated the EcoFlow app page to a modern, clean and on brand experience. The goal of the page was to showcase the app functions to the user and a touch point for download.

Role:

Creative Direction/ UX Design

EcoFlow

As the EcoFlow brand started to grow, we wanted to build a variety of landing/collection pages to help with sales and SEO growth. It was important moment for the brand, because we wanted to elevate the brand website design into a modern, clean and functional page that fit the US and European market.

Yeah you read that right! I’m a deckhead!

Decks are a vital sources in any company and I want to elevate how decks can be designed and information presented. Here are a few of my favorites that come to mind.

Role:

Sponsorship Deck Design/ Localization

Advertising Week NYC

As one of the biggest advertising, media, and innovation events in the world, we built up Advertising Week’s brand awareness and media exposure from the ground up.

In helping Advertising Week expand their influence and partnership with Chinese tech giants, we helped develop and design a deck that would speak to the local audience and tailor-made the sponsorship programs to fit the market.

We successful brought Alibaba, Tencent and Cheetah Mobile to the stages.

Role:

Creative Lead/ Branding/ Interior

CoHub

CoHub was one of the first grass root self funded co-working spaces that opened its doors in 2012 in Shanghai. We converted a historic lane house, in the heart of the city, with 95% recycled items, salvaged from local junk yards. It created a chill space for freelancers and startups, in arts, creative and marketing to have place to work, hangout, and host events.

With word of mouth, CoHub was featured in Shanghai Daily, City Weekend, Smart Shanghai, Shanghai 247, and ICS (International Channel Shanghai).

I really love Cereal Magazine’s aesthetics and design. I have a been a big fan of the magazine photography, layout, and overall vibe.

I wanted to make my own version of Cereal Magazine as a concept work.

All photos and copy credited to Cereal Magazine.